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Indian Angel Rush

2 min readFeb 11, 2025

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Seems like an important shift is happening in Indian capital markets.

Most interesting thing here isn’t just that wealthy Indians are investing more — it’s how their attitude around investing has completely flipped. Ten years ago, wealth managers had to push clients to invest in public markets. Now clients are pulling them in, especially toward private investments.

We’re at an interesting inflection point.

When conservative Indian business families start acting like Silicon Valley angels, it’s a sign that something fundamental has changed in how people think about wealth creation.

The rush into private markets is particularly interesting when compared to what happened in the US during the late 90s, but with a crucial difference. In the US, most of that wealth came from tech and markets to begin with. In India, it’s coming from traditional business. This might make the adjustment even harder — these investors haven’t just been trained by different markets, they’ve been trained by entirely different business models.

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Perhaps the biggest trap in angel investing isn’t just lack of skills — it’s that past success in other domains creates overconfidence. Manufacturing success often comes from operational excellence and tight control. But these same traits can be counterproductive in early-stage investing, where you need comfort with ambiguity and hands-off patience.

What’s particularly worrying is the timing. One thing I’ve noticed is that nothing creates bad judgment quite like watching other people make easy money. It’s human nature. The more stories people hear about quick IPO fortunes, the harder it becomes to maintain discipline. This usually ends badly. Best time to enter a market is when returns are poor and everyone else is scared, not when everyone’s excited about recent gains.

Real test will come in year 2–3, when the first wave of failures hits. Angel investing follows a power law distribution — most investments fail, and returns come from a tiny percentage of big winners. This is psychologically very different from public market investing, where losses tend to be more modest and temporary.

I suspect many of these new angels won’t just lose money — they’ll learn the wrong lessons. Rather than developing appreciation for the craft of early-stage investing, they might conclude the whole asset class is broken when their first wave of investments fails.

Wealth moving from traditional business into financial markets — is probably good for India in the long run. But these transitions are never smooth. My guess is we’ll see a wave of losses in private markets over the next few years, followed by a more mature approach to early-stage investing.

Best time to become an angel investor isn’t when everyone’s rushing in — it’s when you’re ready to be the last person standing.

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Thiyagarajan Maruthavan (Rajan)
Thiyagarajan Maruthavan (Rajan)

Written by Thiyagarajan Maruthavan (Rajan)

Managing Partner @Upekkha (SF/India) | 100+ SaaS Founders → Vertical AI Acceleration | Writing Notes: India × Global Markets x AI