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Why Founders Struggle to Create Content Consistently (And How to Fix It)
Most founders don’t lack ideas or writing ability. They lack the uninterrupted time good writing requires. Here’s why the usual fixes often fail and what works better.
I’ve had some version of this conversation with enough founders now that I can predict how it goes before it starts. They can write. Genuinely. Smart, articulate, capable of producing a clear paragraph under pressure. And yet the newsletter hasn’t gone out in six weeks. The case study everyone agreed they needed is still a bullet-pointed Google Doc from March. The founder’s own LinkedIn, the single highest-leverage piece of content most early-stage companies have, posts in bursts of enthusiasm followed by silence.
The usual explanation is “no time,” and it’s not wrong, exactly. But I think it’s incomplete in a way that keeps founders stuck between two bad options for longer than necessary.
The actual gap, named honestly
Here’s what I think is really happening. Writing anything genuinely good, the kind that sounds like a specific person rather than a generic company, takes a particular kind of sustained, undistracted attention. Founders have exactly the wrong supply of that resource for the task, because their day is structurally built around interruption…
