Competitive Analysis
These past few weeks have been a crazy whirlwind trying to find topics for our Capstone project and do research for them. “What is Capstone,” you ask? Click on the link above to read my previous article on what capstone is and follow me along as we go through this journey together!
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Previously we have covered Capstone, brainstorming and creating word webs, learning to do research, who is my Target Audience, and now what? Things are still speeding up but we can do this together. The next step in our process is narrowing down a topic you want to produce. That’s right, that web you created wasn’t just for fun. You narrowed two topics down from that web and now you have to choose one… just one. But it’s ok! That’s why we’ve done the research and learned how to create our Target Audience. Knowing how to do these things will make it easier to make your decision. If you don’t know how to progress in the next step for one of your ideas, maybe it’s not the right decision right now.
So let’s choose our one idea and create a brand competitive analysis for it. What you will need is: 3 competitors, The Name, Links to those companies, why they were selected, What angle, Subject, Type, Medium, Style, then lastly the analysis of information. I would include at least 3 bits of information for that last section. If you can’t find 3 pieces that source probably isn’t a good source for you to use. After sorting these all out, it helps to organize your thoughts and your research. Laying information on a page can collect your thoughts together. It also shows that you have great resourceful information.
Now set that bit of information to the side and tune in for the next step. My next post will be about my oncoming Capstone project. Stay tuned.
