The three types of traffic
Here is one thing I learned about traffic in the book DotcomSecrets:
There are three only three types of traffic:
- The traffic you control → traffic from ads
- The traffic you don’t control → traffic from random search
- The traffic you own → your email list
You have to understand the three types and convert the traffic you control and don’t control to traffic you own.
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Your only goal as a digital marketer is to OWN as much traffic you can.
The traffic you control and don’t control could be taken away from you.
Your Ad accounts or your page could get shut down for example, but the email addresses are yours. You own them you are in control of them.
That is why you have to “build a list”.
If you want to learn more, here is the link to the book:
https://nebu.kartra.com/page/dotcomsecrets
AFFILIATE EARNINGS DISCLOSURE: This text may contain affiliate links, which means that if you click on one of the product links, I’ll receive a commission. I won’t put anything here that I haven’t verified and/or personally used myself.
