Two years in development. Six months in testing.
And we’re finally ready to release it to the public: the thong for women who don’t like thongs.
I’ve always loved working out — but I’ve never loved thongs. Every woman I know who wears leggings seems to have their own version of the same problem: everything looks amazing until you turn around.
For a long time, I thought it was just me being picky. But after countless conversations with friends and a deep dive into actual research, it turns out about half of women feel the same way.
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The weird part? Nobody was making anything for us. Every option out there was either uncomfortable, synthetic, or fell apart after a few washes.
So I decided to fix it.
I spent the last two years sourcing and testing fabrics that could hold their shape without relying on spandex stretch, and finding an elastic that doesn’t cut in, blow out, or fade. The result feels genuinely different on the body — breathable, flattering, and smooth under leggings.
It’s been a long road, but we think we’ve solved the problem.
Introducing: The Thong for Women Who Don’t Like Thongs™.
