Global Movements
Global movements occur on a global scale, they are created and preserved through the media as a flow of communication and ideas. Global movements shape society and culture through networks and new, contemporary ideas and values shared and accepted globally. Scarcity creates demand, and demand creates abundance, ultimately lowering the value and when it reaches a certain point it is not worth value at all anymore. –Someone will always do it for cheaper. This conveys Shirky’s message of abundance, and Hussey’s message that in regards to the economy, we are hurdling into financial inequality.
Media can definitely be used as a social and political tool. This is most obvious in social media, and also exists in the media of art, news articles, blogging, tv, and so on. With the help of media, information can be managed and directed to new audiences and their target, they can gain traction through observation, and mass following. It is easier to organise political stands such as rallies with the help of sites like facebook, and advertisement in local newspapers.
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The competitive markets in capitalistic economy, make for ultimately poor markets. With marketing becoming so much easier due to media accessibility and reach, the only way for many parties to keep interest and business is to decrease their price, once all other alternatives have been exasperated. In global media networks, particularly the art industry, it is a growing field of competition for exposure and fame, rather than profit and money. This leads people to hand out freebies, and cheaper works, typically by hobbyists or those of lower skill level. This is leaving freelancers behind in a destroyed market, where nobody is willing to pay for their time and skills and experience. The rich get richer, and the poor get poorer, as people try to spend as little money as possible, “you end up having to shift from operating in a position of scarce resources and abundant profits to a world of abundant resources and scarce profits.” (Shirkey, 2014). It is clear that while global movements have the potential for greatness in regards to connecting and reaching out, in a capitalistic sense, they have become the downfall for many product markets due to the human nature of greed and competition and survival.
REFERENCES
Hussey, Andrew, 2014, (interview with Thomas Piketty) Occupy was right: capitalism has failed the world. The Guardian. Available at: http://www.theguardian.com/books/2014/apr/13/occupy-right-capitalism-failed-world-french-economist-thomas-piketty
Shirky, Clay, 2014, (interview) The disruptive power of collaboration: An interview with Clay Shirky. Available at:http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_disruptive_power_of_collaboration_an_interview_with_clay_shirky
