Apple is doing nothing!
I am angry right now and I don’t know why. But what I do know is I love seeing brand war, it brings out the creativity in people.
Samsung recently did a campaign for the Samsung Galaxy S24 Ultra, where Jaden Smith was the face and it was targeted more like a campaign against iphones. My pettiness will subsidized if I can just see a reply from Apple. It is not justified but just a little clapback would do.
First, kudos to whoever wrote that line, “Do more with an apple than Apple’s ever done”.
Whoosh, that was a smooth line! The video script just has to obey that written script.
In this kind of event, you would expect a clapback from Apple because this was directly targeted at them but it's been over 24 hours since the video surfaced and nothing.
In my research to find out if Apple started it, just to justify Samsung, I found out that Apple doesn’t run their campaign that way. They just run normal ads and give credit to the product.
I also found out that Samsung has been doing this for years. Most are not directed at Apple but at other unnamed products.
I enjoyed one of their adverts for the Samsung Flip where the lady who said she wasn’t going to change her phone to Flip began seeing the concept of flip in other activities she engaged in till she got herself one.
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But this recent one was not even directed to iphone but the entire Apple brand. How petty, lol.
One would say, Apple knows its target audience and are focused on what they are doing. They don’t see any other and they consider themselves as their only competition. It is somewhat true because the modifications in every new release are not always bogus when compared to the former release but people still buy, so it’s possible they are doing the right thing. Some buy just to compare and contrast products, I really don’t know what to call that.
Another claim is Apple gets its chips from Asia and may just be trending lightly. Just maybe.
As brands, healthy competition is advisable, it keeps brand owners on their toes. What is happening between these two companies happens every day in our local markets, you see sellers shouting, “I sell better market (product)”, etc.
Brand owners, when you compete, compete with your audience in mind. When you serve them well in terms of customer relations to quality and appreciate their feedback, you are bound to succeed and remain in the market.
Also, compete with yourself first. Do better than you did the last time.
Well, you owe it to your clients/customers to win every competition or diss. You earn their trust that way, on a lighter mode. All is fair in love and war!
I don’t know if Apple will see this but I have a line for them as a clapback:
Get all the juice in an apple with Apple OR,
Sam’s song sounds better on an Apple.
Add yours in the comment section. Share this post till Apple sees it.
