Google Will Replace You
First, where has our internet gone?
This is a tale of warning that may see the gradual reduction in visits to your content and the taking of hard work to be used in snippets for search engine results.
First, let's do a Google search for the term “car” we get
9,080,000,000 results (0.97 seconds)
Many pages of results
Now go to settings and set the search results to 100 results per page (quick instructions below)
- Go to settings
2. Click See all Settings
3. Slide results to page up to 100.
4. Click save at the bottom.
5. Chances are you will be asked if you are a robot, complete the captcha
6. Then scroll down to the bottom of the results we now only have three pages.
7. Click the 3 page and note the number of results that are now showing.
The results have dropped from 9,080,000,000 to 240.
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For those who may doubt what I say, if we leave the results to 10 per page, we end up with 242 results when we click through to the end of the pages.
Leaves me to wonder where the rest of the internet has gone?
Google scrapes and serves up a number of things without visiting the source.
Flights
Jobs
Shopping
Snippets
Snippets are more prevalent in results, taking content and serving it up on the page. Great for search users but the site owner does not get a visit, the Ai is so exacting in the relevance of the selection that the searcher doesn’t have to even visit the site in some cases.
Google is using content in snippets to the detriment of the site creators and owners. While supplying a reduced amount of content overall. With such an ambiguous term as the word car we only get a couple of hundred results.
Now ultimately a site creator may get a visit if a purchase or further information is required but when users browse site owners are losing out.
So what to do?
Create compelling content so good that even a snippet is enough to get a reader to click and or have your site rank high for many terms, all things which are at the whim of Google. In a world where machine learning can replace a high number of people when it comes to writing content, a few websites are always high in the results pages. The expanse of the internet is hidden from everyday use and it leads to a reduction in opportunity, a loss of intellect, and control of information.
I don’t have a quick and fast answer as the internet and freedom of choice is a vast topic but the main point for me is how do 9,080,000,000 results turn into 240 and the big question is, where has the internet gone?
