Quick 2-Step Technique that can Boost your Design Thinking by 200%
When people think about Design Thinking, they often imagine sticky notes, empathy maps, and brainstorming sessions. But one tiny mindset shift can dramatically change the outcome of your process.
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👉 The tip is: Stop describing problems as static noun phrases. Start framing them as active verb phrases.
A Simple Everyday Example
Imagine a girl standing in front of a tall bookshelf. She wants the book at the very top.
- Noun phrase framing: “The book is too high.”
This only describes the state. It doesn’t suggest what to do. You might then ask: Why is the book placed so high? Is this bookshelf too tall? Whose fault is it that she can’t reach it? - Verb phrase framing: “How might we help her reach the book?”
This instantly shifts the focus toward action and solutions. You might then ask: What can she stand on to reach it? Who could help her take it down? What if we move the book to a lower shelf?
The first framing locks you into analyzing the problem.
The second framing invites you to generate solutions.
Now, Apply It to Business Scenarios
Here’s how this shift looks in a work context:
Quick 2-Step Technique
- Write your challenge as a noun.
Example: Low customer engagement. - Reframe it into a verb-led “How might we…” question.
Example: How might we encourage customers to engage more actively?
That’s it. Simple, fast, powerful.
Final Thought
Design Thinking isn’t only about frameworks. It’s about mindset.
And the words we use shape that mindset.
Next time you face a challenge, try this shift from nouns to verbs. Like the girl reaching for her book, you’ll find that possibilities suddenly open up.
✨ Words shape thinking, and thinking shapes innovation.
