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nTile Philosophy

3 min readMar 7, 2019
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The things you own end up owning you.
Chuck Palahniuk

We are a consumer society. It can no longer be denied and it is hardly worth fighting with. At the same time, we’re living in the rise of the machines era. It’s happening not quite as Cameron or Wachowski were imagining it. The machines are not killing us, but stealing our time and making us the slaves of routine. E-flow of documents, endless e-mailing. These technologies have got even older than some of their users. But these tools are not optimized enough yet. If earlier novelty could account for that, now it only shows the human helplessness against their own creation.

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Whether we want it or not, our main consuming product is data. The more data we need to consume per day, the less focused we get and the more time we waste discovering and understanding the contexts. The three pillars of doing business with the help of electronic devices are docs flow and project managing systems, messengers for internal communication and email services for interaction of companies. Let’s go over our supposed friends who betrayed us at the time when we need help so much — the digital era.

What is their sin?

  • Raw data
  • Complexity of data structuring
  • Absence of full integration
  • Style differences

Even the products of the same line, produced by the same company, cannot fully integrate data among themselves. It speeds up the process of data copying, but still leaves them not linked. In such cases, it is the loss of data context that is crucial. It causes the worst thing — ‘raw data’ appearing. It isn’t important why information is losing its context: different levels of involvement, access or just lack of knowledge concerning a subject. In such situations, you have to make inquiries, look for additional information on the Internet, ask again and wait for a reply. All that is wasting our precious time. Loss of time causes additional expenses, along with wasting the most important thing — your personal time.

When repeatedly exchanging data and giving access to files, even the most pedantic person gives up at some point. And then their incoming messages and data store just turn into information dump. Using the saved data gets possible only via search by name. However, you should not forget that information is always divided by boundaries. These boundaries create separate files: whether they are docs, tables or presentations. First, you have to find a file, and then search for the required part in it.

However, just like in the classics, there is a machine fighting on our side, which is able to give us an advantage in confronting the hidden enemy.

Want to read more about our powerful ally? Visit https://start.ntile.app/about_en

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