Play the Long Game on ONDC
A consistent observation on ONDC —
1) ONDC is being looked at as a magic wand solving all ecommerce problems.
2) FMCG retail is the most popular choice for seller onboarding.
3) Short term view on revenue generation
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Our consistent consulting pitch has been —
1) ONDC is an enabler. We still need to do the ground work albeit made easy by the common protocols.
2) Everyone trying to solve the most common and the most difficult problem statement is not helping the cause of open networks. Pick a domain / pick a geography and go deep. That’s going to be game changer. (eSamudaay is trying to address geography penetration with its district economy models. So we see some good action there.)
Play the long game. We are looking at unit economics of transactions commission of 5–7% on an average. Do the math.
