Seller Poaching on ONDC
Seller Poaching is a known pain on ONDC.
This enables the platform like behavior on an “open” network propelled by entities having seller as well as buyer networks. We, at eSamudaay, had raised this with ONDC. However we have not received any concrete response.
2) The worrisome aspect of seller poaching is not just seller being driven away from smaller SNP, but also data duplication on network. Data duplication (seller appearing multiple times on buyer apps) leads to a poor user experience. I am not sure if this user experience can be controlled by the buyer apps. If not, can the onus be on buyer apps to prevent it?
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3) The data duplication / seller duplication discussion was initiated at ONDC but looks like it is not a priority right now. Maybe the network needs to show numbers right now even if duplicates.
4) Seller movements between SNPs is a prerogative of sellers and will be imminent based on the services / commissions provided by the SNPs. However this will need a governance layer and data management entities which own the seller data. Such entities will be expected to manage the seller’s identity on n/w and link the seller to a specific SNP (instead of every SNP doing the entire onboarding).
5) In extension, the seller’s data ownership should not be with SNPs to begin with. The data management companies should maintain data on behalf of the seller and it should only be revealed to the SNPs based on seller’s consent.
