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Omar Cruz

Omar Cruz

My 2-3 minute stories about entrepreneurship, organizations, product management, and life in general.

Getting on with the 2016 Trend.

3 min readJan 28, 2026
Golden Gate Bridge from the North Vista Point vantage point

I see on my socmed feed the 2016 trend where you post your 2016 photos as perhaps to look back onto yourself a decade ago. I’ve decided to share this video compilation instead of my trip exactly 10 years ago in San Francisco, USA with my muru-D Singapore batchmates.

Of the cohort, I think I’m the last man (company) standing (still in operation and operating) and growing strong. Lots of great memories, learnings, and friendships I have made during my experience with muru-D. This trip is just a small slice but definitely something I cherish and visit from time to time.

When I was starting out, I was so inexperienced and needed mentors to help me out. I was reading all kinds of self-help books about management, leadership, technology, and business to up my game. But they were not enough. I started few small ventures before and they were relatively ok but it was not enough. I’m glad I got in the muru-D and it changed the trajectory of my life. Thank you to everyone who’ve I’ve met and got to know during the program (you know who are!)

More than just business, but it changed how I see and process information of the world. I see layers and layers of hidden dynamics at play — that sometimes make my decision making complex and complicated. I wished it were simple but it’s not. This is the effect to me of what the Lord has led me through those 10 year journey along with my family.

10 years.

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A lot has changed with me especially during the pandemic. I am very grateful for the unique opportunity the Lord has allowed me to go through. I’ve had the blessing of meeting exceptional people in their respective fields, be mentored by seasoned entrepreneurs, and be supported by amazing mentors and champions through this.

During those 10 years, we were able to build one of the strongest brand in Philippine Healthcare IT system for PhilHealth claims. I’ve had the pleasure of leading amazing team members and leaders, partnered with reputable institutions and respectable leaders along the way.

Personally, all of those experiences (mostly difficult), shaped the way I do things today. I was pushed many times to my extreme limit, and realized I can still do more. That is my 10 years and counting.

I’m still that anxious guy but more composed and more planted than before. I don’t try to please people anymore. I do my best and usually that pleases others because of the great outcomes. This has been one of the biggest change (among others) in my mindset and behavior that I can attribute to the 10 year growth (and counting) journey.

I’ve experienced being belittled, betrayed, and back-stabbed. It does not affect me much anymore. I know who I am. I know where I need to go and what I needed (mostly) to do by the grace of God.

I learned how to deal with people better. I learned how to categorize people with conflicting interests. I learned that not all who come to you are “friends”, and it’s fine. They don’t need to be, and I don’t need to be. I learned to be more discerning. I just need to be above reproach and to be true to myself and my word. It will take care of that.

More importantly, I got to rest and trust more that I cannot control everything, heck I can’t control almost anything and I have to be at peace with that — knowing that the Lord is the one who holds the future.

It is the Lord that I have to obey and be faithful to. He is the only person I am to please.

Soli Deo Gloria.

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My 2-3 minute stories about entrepreneurship, organizations, product management, and life in general.

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