𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮 “𝗚𝗼𝗼𝗴𝗹𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.”

They have a customer journey.

Someone might discover your SaaS product through Google.

Then check your LinkedIn page.

Watch a demo on YouTube.

Read your G2 reviews.

Also ask a colleague.

Ask ChatGPT for alternatives.

Visit your website.

Then leave.
Come back in two weeks.

Now book a demo.

That’s the part I think many founders overlook.

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀𝗻’𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝗻 𝗼𝗻𝗲 𝗽𝗹𝗮𝗰𝗲.

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𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗽𝗹𝗮𝗰𝗲𝘀.

And the problem here is:

You might be optimizing Google while your customer is checking other platforms for more information about your company.
That’s why

Google is one doorway.

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀, 𝗮𝗻𝗱 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝗰𝗮𝗻 𝗮𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼𝗼.

So instead of only asking:

“How do we rank on Google?”

Ask:

“Where does our customer go before they decide whom to trust and choose?”

That’s where business discoverability comes in.

Not just everywhere.

But in places that matter to the customer.