Camera-First vs Camera-Only
Currently, the autonomous driving industry is prioritizing ADAS investments by automakers over fully autonomous driving. In this atmosphere, Mobileye recently introduced an article titled “Our Camera-First Approach to Enhancing Mobility” to emphasize their position in ADAS.
Mobileye’s influence on current ADAS technology can be said to be great. As proof of this, the market share is also very high. Based on this market dominance, Mobileye has made great efforts to implement fully autonomous driving technology in recent years. And they have made some achievements. Nevertheless, in the article, they emphasize that the best technology they have is ADAS technology through camera. The phrase ‘Camera-First’ introduced in this article seems to be an expression to emphasize such corporate identity. And it highlights the difference from the ‘Camera-Only’ autonomous implementation method that Tesla has been insisting on. By mentioning ‘First,’ I think Mobileye seems to be showing concern that Tesla’s ‘Only’ could be problematic. Mobileye seems to be emphasizing that while they are first with their camera, they are enabling safer car automation through additional redundancy. In the article, Mobileye emphasize that they are using various cognitive means such as Radar, LiDAR, and Map for fully autonomous driving technology. Of course, Tesla recently returned to using Radar for car automation, but the core technology for FSD is still Camera-only Tesla Vision.
For companies that already produce auto parts, automotive automation technology through Vision is a technology that is universally used. Numerous startups are collaborating with automakers on the same technology. Competition is fierce in this automotive automation market. In this competition, the emergence of next-generation sensors such as 4D image Radar and LiDAR has been delayed and is getting more intense. Of course, some automakers are now introducing vehicles with Level 3 automotive automation technologies, including LiDAR. However, the launch of Level 3 technology, which many companies have introduced, is being delayed. And by introducing expanded ADAS technologies such as Super Cruise, BlueCruise, and ProPILOT, expectations for fully autonomous driving technology are being replaced.
For the time being, it seems that we would be more accustomed to a Car with the feature to hands-off from the steering wheel than a Vehicle without a driver’s seat.
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