Meta’matics
I’ve used Facebook & Instagram in the past, 2015–2018, to promote ads for clients and have had posts do pretty well considering the niche I was operating in. I had to study the performance of each ad and identify problems & solutions. Sadly it came to a point where the only problem was Facebook itself.
We boosted ads to target university students who followed our page, and their peers, but somehow the ads were being shown to, not a handful but, a nice chunky 30+% to foreigners, who weren’t even associated to any of the demographics mentioned above. The accounts were very suspicious too, they seemed like inactive accounts, had one profile photo, barely any information available and were nowhere near the age group we were targeting.
For a small organization, we had to allocate budgets very tightly and we needed engagement to grow our page. We only had 1 service, 3 products, and worked with maybe average 500 university clubs per year. It hurts when I see money go to waste.
Zuck seems like a decent fella, but I’m starting to think he’s a one trick pony that just wants to keep milking the advertising teat. Yeah, I understand that you’ve become the mecca of digital spaces, congregating boomers and scammers, scalpers and suckers, predators and prey, influencers and simps of all age groups and nationalities, but I wonder, can you TRY to become something else?
Everyone makes fun of physical products whenever they release something ‘revolutionary’, but the digital platforms are just as bad. It’s like the only thing you’re good at is blowing up, and feeding off a frenzy that for Facebook has lasted quite a while. Without acquiring Instagram you’d have lost the war. I want you to TRY something truly revolutionary.
I have a suggestion, it’ll be much below.
Zuck has hired an AI dream team of sorts, with salaries rivaling top CEOs and elite football players, he seems to be on a quest to take Metas AI to the next level. Will it be for AR/VR or will he be putting them into Facebook and Instagram to better help conversion rates?
I’m sure he has his own plans to elevate Meta’s AI to a degree that’ll allow sales conversions of sorts. AD clicks, in app sales, I can’t help but think he simply wants to rival TikTok. An AI that understands the entirety of an ad — plot, actors, style, product, etc — before sending it out to users. I can only hope it won’t be developed just to improve sales. Can you be better though? Lets explore.
Did you know TikTok has a different algorithm in Chyna? Did you know TikToks algorithm for children is different ? The term social engineering has a negative connotation thanks to the fiasco with Cambridge Analytica. You’ve jeopardized your reputation as a custodian of information and I’ve yet to see you do anything positive through your platforms. But social engineering can be positive too.
I’ve already mentioned the need of a Global ID in my previous posts, and I also think that you and some representatives from Meta should be on that board, along with many others, just as moderators and engineers of data. But it would be nice to see you work your way up there. Not only because you’re the CEO/founder of Meta.
I do wonder though, with access to billions of peoples data, how exactly do you use them? Do you look for information to sell ? Do you look for data points to connect ? When you build a person’s profile backend, do you look for vulnerabilities to manipulate and prey on? Or do you look at said vulnerabilities as opportunities for personal growth? Has the last one ever crossed your mind I wonder.
Have you considered using data to cultivate growth? In specific terms of self development to help an individual grow themselves and earn a prettier penny. You have more than sufficient data of a person to try to attempt it. I know you wanted to bring the internet to rural Africa just so you can have more users on Facebook, but have you tried enriching the lands that they may sustain themselves and use the platform to enrich themselves financially and personally.
Have you considered elevating those without businesses ? I’m sure you can identify individuals and their income distributions. You know their locations. Based on their interactions with your platforms, I know you can figure out their interests. You already know what they look like, their demeanor, and you’ve built a great ecosystem for your AI to thrive. But do consider a new approach for the future.
You’ve serviced the people on top, lets try to service the people at the bottom. Hear me out.
Just like every other AI company, you’re either using a bottom-top approach, where you train your AI models on what is already known, and it regurgitates information back to the users/staff. Or you’re using a top-down approach that scrapes data, reorganizes them, and helps decision makers solve questions/issues quicker. All of this is done with a slight error margin.
I simply conjured those terms for the purpose of this illustration, I’m just an average joe with an interest in tech.
Have you considered using an inside-out approach. Perhaps with all the information your AI already has, perhaps an outside-in approach? Where the center of it all, is the crux of human problem. Humour me for just a little bit. If I’m absolutely wrong, let me know.
My vision is that one day AI, could help us manage ourselves. From improving efficiencies at home, at work, whether task delegation, time management, scheduling and much, much more than that. The dream is that an AI could help navigate a persons development from lets say childhood, to even death, in a personal, individualistic (AI-human relationship) manner while simultaneously contributing to society.
Where the individual is tied to a bigger picture, lets say nation/government, to help grow their professions and communities, and contribute positively to the overall health of the nation. Or they could choose a more niche path of their own, and have an AI walk them along using information from their predecessors. Promoting free will and learning from mistakes should also be at the center of said AI.
How?
First we need to ask ourselves what is the foundational human value. I’m going to go with love. My definition of love is not the same as yours so perhaps you might want to read my previous posts. But in short, lets use the term Agape Love for now. For continuous prosperity and harmony, the AI should not only understand, but revolve its “thinking” and analysis around it.
It can then sort what is necessary and unnecessary to human development and provide guidance to whomever it is assigned to. The core, Agape Love, in this context, chosen by the user, will be able to help the user navigate life’s manyfold paths carefully, similarly help larger organizations make difficult decisions. How?
What they should do is build a data party/ parties for each individual. From their usage of the platforms, you can determine what exactly makes the individual tick, gather as much datapoints of a user as possible. What is their definition of happiness, do they want richness, wealth, a simple life, a happy life, a laborious life, a challenging life, one with more networking, less networking, do they want to teach or heal and so on.
You can collect such information from their behaviour on the platform. Make use of the addictive nature of reels and posts and collect data from their likes, comments, and their survey results. Create labels for each interests and monitor their online personas growth or decline. Kinda like the stock market. You’ll even to be able to help monitor social needs/changes as it happens also.
Get Pee Dee is Imperfect’s stories in your inbox
Join Medium for free to get updates from this writer.
Now once a user has lets say 100,000 datapoints, would you say they can be described easily? well? too detail? And because of that, there should be an anonymity to the feature. We should always respect the privacy & protect the end user. Especially within the lawful limits for each individual country.
What’s the point? Well for one, it would be better for you! You can now sell personalized ads better. You will know every single untapped market and even help create new ones. You can match your users to brands directly, and brands can target their audiences specifically, and find new ones. You can also be the lead aggregator of content creation topics — you will know gaps, and help fill the gaps, which would also help understand humans better.
With the right AI, your platforms can be the stepping stone to creating a digital ecosystem that can help re-direct mankind. Allow your AI to learn about online human behaviour, and offline human behaviour. Allow it to learn that humans have a duality in them and that their troubles can be fixed through constant support and education — which it should handle.
We should already know that it’s near impossible to change someone, even if they are willing. But it should be ok I guess?, to recommend content/ businesses/ organizations/ local communities to any individual to spark a difference in skills, thought or behaviour, especially when your AI notices drastic changes in the user.
Anyway the AI should be able to help nurture all individuals to become contributing members of society whenever and wherever. Even if the individual wants to rebel against the AI, the AI should let them know of local rebellious groups.
Your company would be able to ‘HR’ the world according to individual preferences, if you’re able to build data banks, match the users individual personality, you’ll be able to use it to also match make them with jobs, partners and everything else under the sun. It would be nice if you could show some love and care for your users to uplift them constantly. Your individually personalized data banks would be a like a ‘book of life’ type thing and could be used to serve future world leaders on how to manage a country, specific individual needs and more.
This ‘book of life’ should be able to record upswings, downswings, all mood swings that being a human brings. It’s about time you start thinking about helping people monetize & grow instead of just monetizing people. Think about it this way Mark, you’re enslaving everyone (digitally) for the sake of everyone (future). And you’re helping build a stronger ecosystem for yourself. Happy users + happy platform = more revenue.
With the right AI, collecting the right data, you can relocate cities, help negotiate/dictate geopolotics, help good nations survive, it’s time to display a different type of wealth. This goes to all the big tech boys, Google, X, Reddit, etc.
It’s time to be real men. Drop your yachts and your toys, and pick up some humanity. You would be able to match make displaced people to countries/governments, help planned migration, connect govt to govt. We’re meant to be fairly homogenous, there needs to be some cross continental (legal) copulation, if we can’t build one human race through unity, perhaps it time to consider through colour. Get a beige baby. Best of both worlds in one. I joke, but I’m kinda serious.
Help Governments understand their people, help the government unite people, help organize their states, help coordinate efforts on both side, make their lives efficient. You should be, essentially, making a sociology specific Palantir, maybe a little anthropology, and psychology and its relevant engineering. Selling ads should be a thing of the past. Get them government contracts Mark!
Whether such integrations are non-ethical for some countries would be a conversation for another day. But each government should be transparent about their “conditions”. Transparency should also be audited by a 3rd party. Which could be you too. You might have the power to hold countries responsible for their citizens.
It will be a basic right for the people of the country/state/county, to decide how they want to live as a community. Let people design their communities, vote on ideals/ideologies, provide options for those who want to leave, whether local or international, through some infighting, people will eventually build a better future for their progenies sake.
How do you create an Agape Love model? For starters, let the AI derive its values primarily from the Bible and all things relevant. Let it scour all materials, including videos to teach itself about Gods love, and allow it to discern for itself relevant secondary sources. Is it possible for it to ask you questions? Let scholars provide it multiple answers and let it know that is when human duality comes into play, something it should manage. But it should at all times fundamentally stick to the Bible.
The inside-out approach could be a great way to design an AI to manage all information within humanity. Let it determine what is good, and what isn’t. Personally, in order to approach freedom in this context, once you’ve developed a near perfect representation of the Agape Love model, perhaps you could create other ones lets say Atheistic, Satanist or maybe even Star Wars.
Come to think of it, lets say you do develop an inside-out AI approach, perhaps the Satanist values would be a better fit for the existing system. Let your govt know they’ve messed up. Maybe then it would be much easier for America to transition systems.
Need structures to fit the data in? Templates of sorts? WoW might have some, or maybe some other gaming company. The future will be built mostly by gamers and people who love puzzles.
It’s a mad world bruv, only Big Tech can bring in some sense in this senseless world. We cannot keep threading the ups and downs. That’s not progress, that’s stagnation.
If only you big boys could start a new company whose sole purpose is to share and compile user data, build a near 360 degree view of a user, to study them closely and determine how exactly can having such data help individuals, I think we’d be quite close to the goal. You’d also be one step away from being appointed Global ID Sentinels. =P
This is part of a series under “Project Kuchiku”, a project designed to help Fix the Future through Platform Building.
Please help this imperfect soul try to perfect this project by contributing $1/month here and share this idea of a better future with potential futurists. Arigato =)
Ignore V1 & V2 (placing here so I won’t forget it)
V1) Can’t imagine how to organize such data? For some reason, the vision I’m having is rather Mandelbrot-y. I think/have a feeling that when you are able to create structures of an individuals overall data, and have that mapped out with everyone else’s, you will have a Mandelbrot-like structure, in 3D, which probably will help solidify the study of human psychology and help us understand brain mapping and consciousness.
V2) I’m not sure which derives? to another, but there will be synergy when populating an individuals ‘data party’ of interactions, interests, personality, and much more; and a visual interpretation of human psychology? and; a map of the brain? There’s something about distances and paths taken over folds which reminds me a little of geometry/origami. I swear I’ve not taken any LSD or shrooms recently. Leaving these here for now, cause I would like to revisit it — as I have no idea what I’m talking about atm.
