Beachhead Market and the ICF_v2
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Today I’ve been working on describing my startup’s Beachhead Market.
A beachhead market can be defined as a small market with specific characteristics that make it an ideal target to sell a new product or service. The choice of the market is based on the compatibility between the resources available, the product, and the market itself.
Today I needed to reference the International Classification of Functioning, Disability, and Health (ICF) classification system to effectively describe the needs found in my beached market and to finish designing a market research survey for all of the target audiences.
The ICF provides a unified and standard language and a framework for the description of health and health-related states.
I first learned about the ICF in Physical Therapy school, and the Beachhead Market in the excellent book: Disciplined Entrepreneurship: 24 Steps to a Successful Startup.
Be well,
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