What made me a 2X Founder
Buildvr.ai is my second startup. I know being Enterprenuer is tough, but I cant let go what I have learnt. I better make good use of it. 2X founder is a good thing, trust me.
When I decided to start again, I understood myself much better. I had a clearer sense of what I am good at, what drains me, and what I would genuinely like to spend the next ten years building.
This is why second-time and third-time founders often do better. There is no perfect way to know yourself as a founder except to build, struggle, learn, and refine.
A short stint can teach you what years of thinking cannot.
1. Software felt easier than operations
For me, operations were hard because I could not always be on the ground to manage the quality levels I wanted.
With software, I felt closer to the product. I could look at every peg, nut, and bolt myself. I could examine the logic, understand what was going wrong, and decide what needed to change.
One thing I have learnt is this: choose a domain where you can naturally understand priorities, manage tasks, and motivate your team.
People often misunderstand what a business is really about.
A restaurant is not only about cooking good food.
A D2C brand is not only about manufacturing a product.
A tech startup is not only about being a great coder.
The real question is: can you keep improving every day?
Even with a small team, if there is grit, curiosity, and passion, people can enjoy what they do and keep getting better. If that continues for a few years, success becomes possible.
Track improvements. Reduce errors. Listen carefully to what users actually want.
2. Choose the kind of people you want to work with
This is very important to me.
I enjoy working in multicultural environment. I feel different cultures bring different strengths. We are strong in some areas, while others excel in areas where they have deeper expertise.
Their way of thinking, building, selling, and respecting quality can be very different from ours. That difference matters.
So while choosing your next idea, also pay attention to the kind of people you would like to work with.
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Then build a structure that allows you to work with them.
3. If it is software, sell globally
If your product is software or digitally shippable, think global from day one.
It is amazing how customers in the US respond to useful products. If they see value, they are often ready to pay for it.
This changes the ambition of the company. It changes how you price, how you build, how you communicate, and how seriously you take your own product.
For Indian founders, this is a very important mindset shift.
4. Build for a market that can become big
I do not want to look back and feel that I never even tried.
So this time, I want to direct my energy towards something that can matter at a much larger scale.
There should be leverage.
There should be an audience.
There should be a real market.
There should be a possibility that, if we get it right, it can become much bigger than us.
Build for a market that is global, expanding, and worth fighting for.
5. Lastly, it must have creativity
Creativity is a strong energy.
It drives people in a strange and powerful way. It is a force of nurture that is still not fully acknowledged as a force of nature.
There is fear today that AI will reduce creativity. That it will make creative work ordinary, automated, and replaceable.
But I see something different.
I am using AI to do what I have always wanted to do: enhance creativity, expand it, and make immersive content creation possible for many more people.
I believe AI will enable millions of underdogs.
People who had imagination but not large teams.
People who had stories but not production budgets.
People who had ideas but not access.
That is what excites me.
This is BuildVR.
