Daily UX Writing Challenge: Day 15
Hi there!
I am Priyanka, a writer from Mumbai with a passion for all things content. Vague enough, I know.
After working in content and copywriting for the last 3 years, I finally decided to take the plunge into the world of UX writing. I have been curious about microcopy for a bit — there’s so much to say, but such little word count! How do they do it? I decided to try myself!
I participated in the Daily UX Writing Challenge. As the name goes, the task is pretty simple — you get one UX writing prompt in your inbox every weekday for 14 days — and a final full-length content challenge on day 15.
The final prompt is here! Let’s check out day 15!
Daily UX Writing Challenge: Day 15
Challenge: Write a multi-screen onboarding experience for a banking app that automatically pays a user’s bills every month — as long as they set it up correctly.
Character constraints per screen (all challenges):
Headline: 45 characters
Body: 100 characters
Button: 25 characters
Time limit: 1 hour
My Solution
My goal was to create a copy with a consistent voice for this final prompt. Since the product involves finances, it was important to use language that reassures the user. I opted for an enthusiastic tone to achieve this effect. It was also important to convey the volume of information involved in the process in a crisp and clear manner.
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This prompt was divided across 4 stages and 7screens, namely -
- Stage 1 — Sign up
- Stage 2 — Bank Account Linking
- Stage 3 — Bill Payments Set — Up
- Stage 4 — Confirmation & Success
My Solution
Stage 1 — Sign up
Breakdown
I wanted to emphasize the product’s benefits in these screens as first impressions are critical — especially in the case of financial products. I highlighted the convenience of using the product in these screens.
Stage 2 — Bank Account Linking
Breakdown
Since this step involves asking for sensitive information from the user, I wanted to draw attention to the safe and secure nature of this app.
Stage 3 — Bill Payment Set-up
Breakdown
I used concise language and clear UI design to point the user to each step in this screen.
Stage 4 — Confirmation & Success
Breakdown
I wanted to reassure the customer about their decision and put them at ease. I highlighted the user’s ability to edit their details to achieve this effect. Additionally, I used words such as ‘automated’ and ‘relax’ to reinforce the convenience afforded by the decision they made.
Day 15 of the Daily UX Writing Challenge was a great opportunity to apply my learnings to create a multi-screen onboarding experience. The time limit forced me to make quick decisions and move confidently through each step of the process. I enjoyed designing a complete user journey as it required me to maintain a consistent tone and style of writing.
Overall, this Daily UX Writing Challenge was an absolute hit! It challenged my notions about microcopy, and made me realise that successful copy involves more than just words.
