AI Tools Were Just the Beginning.

AI Agents Are the Next Step.

For the last few years, I’ve watched marketers collect AI tools almost like browser bookmarks.

One tool for writing.

Another for images.

Another for videos.

Another for emails.

Another for research.

Another for editing.

Another one for automation.

And somehow, after adding all these tools, we still end up doing most of the work ourselves.

That is the part of the AI conversation that interests me now.

Because I don’t think the next major shift in digital marketing is going to come from another AI tool that writes slightly better copy or creates slightly prettier images.

The bigger shift is happening when AI starts moving from doing a task to handling a process.

That is where AI agents become interesting.

And there is a very important difference between the two.

AI tools helped us do things faster. AI agents can help us run things.

A normal AI tool generally waits for an instruction.