Don’t Build a Digital Product for 6 Months:

Validate the Smallest Version First…

There is something about creating a digital product that makes us want to make it bigger than it needs to be.

A course needs more modules.

A template needs more templates.

A funnel needs more pages.

An ebook needs more chapters.

And before we know it, we have spent weeks building something that nobody has actually asked to buy.

What caught my attention about the current AI era is not simply that AI can create things faster.

It is that the cost of testing an idea has become much lower.

That changes the order in which I think about digital products.

Instead of:

Idea → build → polish → launch → hope

it can be:

Problem → small offer → test demand → sell → build → improve

That difference looks small on paper.

In practice, it can save a lot of wasted effort.

I’m not writing this as a coach or someone claiming to have built and sold every type of digital product. I’m looking at this from the perspective of learning, experimenting, and…