𝗛𝗲𝗿𝗲 𝗔𝗿𝗲 𝗧𝗵𝗿𝗲𝗲 𝗛𝗮𝗰𝗸𝘀 𝗧𝗼 𝗗𝗿𝗮𝘄 𝗠𝗼𝗿𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗪𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀…

Photo by Obi - @pixel8propix on Unsplash

Hi,

I don’t know if you’ve noticed, but the amount of information in this world is virtually unlimited.

What I mean by this is that there is an endless amount of articles, YouTube videos, podcast episodes, Netflix content, and much more for you to watch.

And every second, more content is created.

This means two things:

FIRST — There is a battle for attention, and it’s getting harder and harder to win it. Your content is not competing just with your competitors, but with cute dog videos, Netflix, and everyone else who wants a piece of the pie.

SECOND — If you want to have a chance to compete in this battle for attention, you need to get really good at capturing attention.

In other words, it doesn’t matter how good your stuff is if nobody stops whatever they’re doing to read/watch/listen to it.

This may mean a good YouTube thumbnail…

…a brilliant Facebook ad creative…

…a shocking headline for your article…

…or anything in between.

Headlines nowadays are anything that stops your audience from scrolling, and scrolling they will unless you get intentional about this.

So how do you do this?

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𝗢𝗡𝗘 — 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

This is the #1 rule in copywriting. By understanding, intimately, to whom you’re talking, you can create stoppers that are effective.

Duh.

How you do this is more of an art than a science. Sure, analytics and metrics matter a lot (if you see something working, keep doing it), but it’s more about psychology.

For example, on YouTube, thumbnails of people smiling or being happy pull very well. It’s no surprise; it’s been known for decades that photos of people instead of the product tend to be very effective.

𝗧𝗪𝗢 — 𝗠𝗼𝗱𝗲𝗹 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁.

If you see a channel that’s pulling a lot of traffic, chances are they’ve done their homework and are following a proven strategy. This is true for headlines too.

If you go to Medium, you’ll see that some headline templates pull more likes than anything else. Why?

Because they exploit human psychology, and that simply works. Numbered lists, tips, hacks, and resources all tend to pull well.

Mr. Beast knows what he’s doing. So do professional bloggers. Instead of reinventing the wheel, look at their efforts and model them effectively.

𝗧𝗛𝗥𝗘𝗘 — 𝗔𝘃𝗼𝗶𝗱 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗔𝗜 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗴𝗿𝗮𝗯𝗯𝗲𝗿𝘀.

Here, I’m talking especially about images. Sure, it’s wonderful that you can create a stock image in seconds and not have to pay for it, but the problem is that they all look the same.

The same goes for having AI come up with headlines. It will do an average job at it, and most of them will be generic. If you have really mastered AI and know how to do prompt engineering, then you can come up with something good, but that’s not a skill most people have.

𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻? 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗼𝗽 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘆𝗼𝘂? 𝗟𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄.

Best regards,

Razvan Rogoz