Supplier’s digest #23
Over the last few weeks the events industry has seen a number of organisers and promoters reveal plans for socially distanced events. Mainstage Festivals, Coalition, Shropshire Festivals, Luna Cinema, Shining Production, Fresh Agency and Live Music Club have all revealed details for drive-in, and even bike-in, event concepts that will see audiences enjoy movies, bands and comedy from their cars. Or bikes!
This is positive news, bolstered by the UK Government’s announcement that outdoor cinemas can take place from June 15. It signals to the events industry that there is movement, which is welcome relief considering the latest DCMS Business Impact Survey that reported more than 67 per cent of those questions said coronavirus has meant that their businesses’ ability to trade as a viable entity is under threat and fewer than one third of businesses said that they could trade for more than six months.
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Many conversations around events and event recovery revolve around the public’s appetite for them. Thankfully, there is positivity.
A survey conducted by Private Drama Events has revealed that 80 per cent of people would be comfortable attending a large gathering event such as the theatre or a charity dinner by October 2020, so long as safety measures such as social distancing, were put in place.
And, more research by Kinetic found that there is demand for live and cultural experiences. One in six people are planning on treating themselves to tickets to a live event once restrictions are lifted and 17 per cent plan to go to the theatre as soon as possible.
If you are working with organisers and venues, helping them to plan to reopen then some useful resources were published this week. Check out Navigator’s post on occupancy counters and the Institute of Place Management’s blog on how to calculate an area needed for social distancing, both for static and moving crowds. Both are an interesting read.
•If you would like to chat to one of the team about event and getting the events industry moving then please click here.
