London Fashion Week Debut | Day 3
Saturday marked the final full day of my first London Fashion Week, an experience that has already proven formative. With two evening shows on the agenda, Genaro Rivas’ “A Feast for Crows” and the return of John Richmond A/W25 to London. I had the luxury of an open schedule during the day and the anticipation of a strong finish to the week thanks to Enzo.
I began the morning in Mayfair, easing into the day over breakfast before discovering a showroom presentation by womenswear designer Fempoinq, hosted within Wolf & Badger. The intimate setting allowed for a brief but engaging introduction to the brand’s work.
Shortly after, an unexpected street-style moment unfolded. Two American creatives approached me to compliment my outfit and asked to record a short interview. My look was a put together with a combination assembled from my suitcase: black Zara shoes, sheepskin trousers, a grey Bershka T-shirt, and a silk scarf tied at the neck. As the conversation evolved; I found myself speaking with AJ Porter, founder of MysteryFashionist, and his colleague of few words Hussen. Off camera, we discussed their journey in the industry and the figures who have influenced them. Their portfolio includes interviews with notable names such as Jun Takahashi, Verdy, Lil Yachty, Mike Amiri, and Ye. It was refreshing to exchange perspectives with individuals who operate at the intersection of culture and fashion media.
As the afternoon unfolded, I crossed paths with a group en route to The Creativeth runway showcase, featuring emerging London designers. My interest sharpened when British menswear designer Brian Clarke (whose work I have followed closely) was mentioned as part of the lineup. The venue, the Dutch Church near Fenchurch Street, provided a striking backdrop for a multi-designer presentation that ran for nearly ninety minutes. Securing a front-row seat, I was able to fully appreciate the craftsmanship and individuality on display. Clarke’s contribution stood out in particular, reinforcing his position as a compelling voice within contemporary British menswear. Beyond the runway, the event offered meaningful networking opportunities and conversations with fellow creatives.
Following a brief return to my hotel to shower and recharge, I faced a decision between the evening’s two headline shows. While John Richmond’s return to London carried undeniable prestige, I ultimately chose to attend Genaro Rivas. The scale of the presentation suggested a more intimate setting, one that might allow for deeper industry connections.
Held at Swiss Church on Endell Street, the anticipation was evident from the queue stretching toward Shaftesbury Theatre. Conversations sparked quickly; I met Pablo, a Madrid-based creative working with Scuffers, who independently attends fashion weeks across London, Paris, and Milan in pursuit of global perspective and connection.
Inside, the venue’s atmosphere was intense bright lighting, elevated temperatures, and a palpable sense of expectation. The collection, titled “A Feast for Crows,” embodied gothic romanticism, exploring themes of decay, transformation, and renewal. Somber tones – black, deep red, and charcoal were accented with metallic finishes, particularly in the models’ makeup. The narrative was clear: beauty can emerge from destruction; transformation demands release.
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At the show’s conclusion, the designer emerged for the final bow. Only then did I realise that the unassuming individual who had earlier guided me to my seat was Rivas himself, this was a gesture of humility that left a lasting impression. The evening transitioned seamlessly into conversation and connection, providing a fitting close to my first London Fashion Week.
Reflecting on the week as a whole, I leave with a deeper understanding of the industry and renewed clarity about my place within it. A sincere thank you to Enzo Jiovarni, whose support and belief have been instrumental in making this experience possible.
Until next time🥂
