User persona of a non-profit member
Just recently I had a interesting call with a lawyer, who helped us with the articles of association. The call was mainly about to understand, under which circumstances a member of a non-profit association is/should be eligible to vote.
The lawyer also shared his experience when it comes to the typical “user persona” of a member. He said that usually people around 35–45 years of age are open to be part of an association. From what I have seen so far, I think this number is valid. Whenever I speak with people around me, I see the most engagement from people around my age. To be honest, I’ve never thought this way but this might be a very important topic on how to target potential mentors for our initiative.
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But why people from 35–45? It seems like they are somehow stable in their professional lives, have their daily routines, but want to provide value for the society. Please don’t get me wrong, this doesn’t mean that others don’t want to provide value. But for me it’s interesting that usually my peer group is very open and eager to help with my initiative. This might be a bias, but this is still very interesting to me.
So what I learned now: I should target and focus on a certain kind of “non-profit user persona”.Time and money is always a limited resource so why not start with something, where the chances of engagement is very high.
I’ll keep you posted.
