Network Marketing Social Media Training: Biggest Mistakes
Network Marketing Social Media Training is something I recommend you share with your team ASAP.
Why?
Well what is the first stop on most people’s list when it comes to making announcements about their life?
Social Media for the majority of course!
So it’s essential you and your team do not make the most common major mistakes, otherwise you face completely turning off your entire friends list and ruining your chances of signing them up into your team.
Mistake 1: Using Your Company Name/Website Publicly
Changing your profile name from John Doe to John “Herbalife” Doe isn’t just against both your network marketing company and the social media platform’s guidelines (you can have your account closed down).
…it’s stupid! Why?
Well go Google your network marketing company and see if you find positive, balanced reviews or a bunch of failed reps and bitter rivals trying to use negativity and fear to sell their own stuff.
By using your company name either in pictures, your actual profile or anywhere in fact…you lose all curiosity with people that follow you and close the minds of anyone that goes and does some research.
Finally, even they are strong-minded and look past the negativity, they’ll probably find a leader who markets better than you and join them instead…you have nothing to gain and everything to lose.
Mistake 2: Tagging
It’s great you’re excited about your new venture but guess what, no one else cares.
Even though we don’t really own our social media accounts, we feel a sense of ownership as it’s where we share personal information about our lives with the people we know.
So when you tag someone without their permission (meaning the post you tagged them in advertising your new business shows up on their timeline and is shown to their friends).
You basically stole their network and their personal online space…big no no!
You also make it look as if they joined a business they have not by tagging them.
Finally, if they are a fellow network marketer or sell a similar product, it’s kinda like being a Mercedes salesman and planting a huge great sign in the BMW dealership car lot.
You look cheap, desperate, bad-mannered and disrespectful.
Mistake 3: Group Adding
Why oh why do most network marketers forget that they should act as they would face to face in “real life” on social media too.
Adding someone to a Facebook group they didn’t ask to join is like shoving someone into a timeshare presentation with a bunch of strangers and locking the door behind them.
They’d be like “what the heck, why am I here!”
Remember this…it isn’t just what you show people, it’s the way you show them!
Yes, your product or service may be appealing to them but because you in effect pressure sold them by shoving them into a group without so much as a hello you now positioned yourself as a pushy salesman…ever heard anyone say they like them?
Mistake 4: Group Spam
“I know what I’ll do, I’ll go into groups that are full of broke people looking to sell their own businesses and products and try to get them to buy my stuff by offering no value just a copy and paste advert that’ll be lost amongst the 100 others already in there promising quick riches”.
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Sounds pointless and stupid right, it is, don’t do it.
Mistake 5: Message Spam
ALWAYS get permission to send information such as website and presentation links to people.
Want a way to ensure you and your business aren’t respected and are ignored?
Simply send out a bunch of messages or emails telling people how amazing your new juice, vitamin, business or whatever is are and dropping a link in the message because you are simply wanting a quick sympathy sale.
A major reason people join or buy from you is because they see the business or product being relevant to THEM.
By mass messaging and presumptious link sending, you remove that feeling and in fact push what you to to irrelevance.
Mistake 6: Lies & Insults
“Make 10k in 14 days”
“The best business on the planet”
“I’m going to be a millionaire next year”
“Slaves work jobs, call me if you want the smart approach”
…and on and on.
Listen, the truth is always good enough and everyone knows insulting people is never a good approach to having them like or trust you.
Share aspirational content, truthful messages and put out what you wish to attract.
For example, even if you get a load of responses to “Make, fast, easy money” type posts.
Who will that attract? I’ll tell you who, lazy, desperate people that are expecting to do nothing but earn big. They join, realise there’s work involved and quit.
Total waste of your time and in the process you turned off all the intelligent people in your network that were willing to work.
Takeaways
- You can’t cheat the system, constantly looking for the cheap, easy shortcut like the examples above will ensure you walk the slowest and most frustrating path.
- Passion is great, be proud of your business & product but understand in business the way you share your message not just the actual message is vital to receive open-minded responses.
- Invest in your education. Like every business, a home business requires you to gain skills and knowledge to provide results. You don’t know what you don’t know.
Hope you gained value from my training article today, feel free to share with your team or your social media.
“Go create a day and life that counts, always have more desires than excuses”
Richard Matharoo is a family man, International Speaker, Trainer & Digital Consultant For The Network Marketing Industry
Voted Top 5 Network Marketing Blog at: http://www.RichardMatharoo.com
And Over 130k Downloads at: http://www.RichardMatharoo.com/Podcast
