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Churches on Social Media: The Power of More
Imagine your church’s social media following growing by 1.5% every month. It sounds modest, right? But look closer. That’s a 20% growth in a year. Over five years, it’s a 250% increase. Your 1,700 followers today become 4,250. And in ten years? Over 10,000 followers. This is the power of consistency.
But what if you did more? What if your church social media didn’t just grow by 1.5% monthly, but aimed higher? What if you posted not just a few times a week, but 100 pieces of content every single day?
Gary Vaynerchuk says, “If you are not producing 100 pieces of content every single day, you are leaving the greatest opportunity in the world on the table.”
Now, posting 100 times a day might not be practical for churches, but the point is clear: the more you post, the more opportunities you have to grow your following.
Practical Tips and Examples
Content Calendar: Plan and schedule your posts in advance with a content calendar. A sample weekly calendar could include:
- Monday: Inspirational quote with a beautiful image.
- Tuesday: Testimonial from a member.
- Wednesday: Midweek devotional video.
- Thursday: Throwback post of a past church event.
