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The Digital Pulpit: Preaching the Gospel on Social Media
The Bible is a masterful collection of stories that captivate, inspire, and transform. With characters facing twists and turns, and elements of beauty, mystery, war, and redemption, it tells the ultimate tale of God’s love and grace. Yet, we face a crucial question: in today’s digital age, are we truly capturing people’s attention as Jesus did? To spread His message effectively, we must adapt to where people are focusing their time and energy-on social media.
Christians are called to preach the Word just as Christ did. To do this, you need to grab people’s attention. While there’s nothing better than one-on-one gospel proclamation with a stranger-like when I walk onto a college campus and engage young adults in conversations about Christ-there are other powerful ways to reach people. Social media, particularly storytelling on social media, is where we could focus our efforts.
Consider this: as of April 2024, there were 5.44 billion internet users worldwide, representing 67.1 percent of the global population. Of this total, 5.07 billion, or 62.6 percent, were social media users. The number of people watching cable is drastically declining, making social media the primary platform for capturing attention. Yet, Christ is nowhere to be found among the most viewed topics online. Christianity might not crack the top 100 topics…
