The Myth Of The Secret Traffic Source
One of the big mistakes newbies to affiliate marketing make is they go looking for some secret, ultra cheap traffic source. It’s one of the biggest mistakes you could make. Here is the truth. There is no secret traffic source that only the “gurus” know about.
From time to time a legit little known traffic source will come up that may work or be cheap for awhile until everybody else catch on which is usually pretty quick.
Successful marketers, on the other hand, build their businesses from well-
known, targeted traffic sources. Why? Because it’s where the quality traffic is at.
So why do newbies have this obsession with a secret traffic source? It’s usually because they are losing money with their business. So they think if they can get the traffic cheaper it will make them profitable. It won’t because it overlook their main problem and until that’s fixed they will never be able to get the traffic cheap enough.
So what’s the main problem. Having been a consultant for many small businesses and online marketers the main problem is using an offer problem or a marketing problem.
You see no matter how cheap the traffic is you will never be profitable with a bad offer. And a lot of new affiliate sign up to well known affiliate networks and start promoting their offers. The problem is there is a lot of bad and low quality offers on these networks.
If it’s a good offer then the problem is the marketing or the marketing system these newbie have in place. In one of my recent emails I mentioned why sending traffic directly to a sales page without capturing an email address is a huge mistake. It’s why most affiliate fails. But most affiliate do this.
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Which leads of back to newbies looking for a secret, cheap traffic source. But the traffic isn’t the problem. What they really should be trying to fix is their offer and/or marketing funnel.
Think about it. If you have a bad offer which mean poor conversions then of course you can’t afford to keep buying traffic. Likewise if you don’t have an email marketing system setup where you can make money off follow up offers you will never be profitable.
Here is a big secret that newbies don’t know. Big companies like Amazon, Walmart lose money on their initial offer. That’s right even when they sale something they lose money because of the cost of marketing.
It’s the same with successful online marketers they lose money on the front end most of the time. But it’s not a big deal. It’s the price of getting a potential customer on their email list and they will eventually make money off the customer in the long run on sequence offers. It’s call price of price of acquisition.
Until next time,
P.S.
Affiliate List Pro — collect email leads even on sales pages you don’t own
Free Autoresponder and Landing Page Creator — you can’t beat FREE right?
