Use Rich Media Banner Ads to Reference Your Website
Have you ever paid attention to rich media banner ads on the web pages? These rich media banners or ads are like advertising spaces of traditional communication channels (billboards, banners, newspaper ads).
But transposed on the web. among the leading online advertising agencies, Google is at the top of the list by offering its AdSense program that can display your advertising on millions of websites. For their part, website owners and blogs generate revenue on the display of these messages.
Depending on the settings that Google partner websites set ads may appear in the following formats:
·Text ad
· Image ad
· Rich media ad
· Flash ad
· Video ad
· Animated image ad
· Thematic blocks
· Announcement in audio format
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To help you better target your audience with the most appropriate locations. Google puts at your disposal the rich media Ads planner tool. As targeting criteria used, the tool suggests:
· Demographic Data (age and sex)
· The centers of interest
· Google themes
· Keywords or Expressions
· Specific Locations of your Choice
· Re-marketing
· Make your website Profitable
The term “re-marketing” may surprise you. What is it? Perhaps you have noticed that the same rich media ads are coming back on the different web pages you visit. In fact, paid ads from the Google ad network are associated with a computer program called “cookie”. A cookie is installed on your computer to trace your visit to the advertiser’s website. This program then displays the advertiser’s advertisement to resubmit the services or products that interested you when you visit other web pages.
This is re-marketing. This re-marketing function is based on the determination of the users who arrived on your website, but who did not perform the expected action. As examples, Internet users who have started to fill a basket on an e-commerce website without going through, or those who have visited a category of products without contacting the website.
As the cookie lists these users, the advertiser is able to display his message to this targeted audience. Note however that this re-marketing function is not available in all countries and the use of cookies is subject to various regulations, depending on the geographical location.
Rich media advertising using digital banner production is called Google Display ads and includes a large web display network. The use of referencing by Internet banner generally meets the objectives of re-marketing.
Naturally, it concerns goods and services directly affecting consumers: clothing, gyms and travel offers. A gym will therefore be interested in Internet users seeking information on diets or visiting websites on the loss of weight and fitness.
