Creative Marketing
Creativity is important
In this article, I would like to analyse and evaluate Umee’s creative marketing and social media promotion.
Marketing is an organizational function and a set of processes of creating, promoting and providing a product or service to customers and managing the relationship with them to the benefit of the organization. I want to discuss Umee’s social media promotion.
Now Umee has official accounts on social platforms like Telegram, Discord, Twitter, YouTube and Reddit. Let’s look at each of them in more detail.
Telegram
Umee Official Telegram
https://t.me/umeecrosschain — the official group with announcements and chat for community. At the time of writing, there are 11,600 participants in the group. Telegram group is well developed and you can always find answers to any questions related to the project.
Discord
Umee Official Discord Channel
https://discord.gg/umee — the official discord channel of the project. At the time of writing, discord has ≈60,000 users. A very popular place for community communication is the discord channel Umee, a large number of users indicates a real interest among them. Community members communicate with each other 24/7 in discord and anytime you can ask a question and get an answer. The administration and the moderators are ready to help newcomers at any time.
Umee Official Twitter
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https://twitter.com/Umee_CrossChain — the official Twitter account of the project. In terms of development and popularity, the Twitter account is on par with Discord. At the time of writing, Twitter has 110,000 followers. A large number of different projects, as well as famous Influencers of the cryptocurrency world subscribed to Umee’s Twitter account. Twitter is where the latest news and announcements related to the development of the project are published. There are also Twitter calls and conferences attended by the founders of the project.
YouTube
Umee Official YouTube Channel
https://www.youtube.com/c/UmeeCrossChain — the official YouTube channel of the project. The YouTube channel was created back in 2021. There is a lot of different content on the channel. It is mainly a project overview, news, educational videos, tutorials, and conference recordings. At the time of writing, the YouTube channel has ≈2,000 subscribers.
Umee Official Reddit Page
https://www.reddit.com/r/UmeeCrossChain/ — the official Reddit page of the project. Reddit is a less popular forum for discussion than discord. However, in spite of this, Umee devotes plenty of time to the platform. On reddit, you can always find news, talk to other users, and create your own Umee threads. At the time of writing, Umee’s Reddit page has ≈3,000 subscribers. This is certainly more than on YouTube, but I would still call the Umee Reddit page the least developed and most popular of the other social platforms used.
Separately, I would also like to mention the Official Umee Blog.
https://umee.cc/blog — the official Blog page of the project. In my opinion, having your own blog page is very important for the promotion of any project. Umee dedicates a great deal of time to its page, where many interesting and high-quality articles can be found.
Recent activities
Of recent social activities, Umee has delighted us with assignments and quests on Crew3. For the second week in a row, users can not only show their knowledge and help promote the project, but also get rewarded for it. The top 100 users will share 250K Umee tokens.
For my part, I’ve participated in many activities on the Crew3 platform from different projects, but Umee is the first project that gave me the opportunity to earn tokens for my work. It certainly adds to the project’s recognition and popularity, as many users want to see such rewards from the project. At the time of writing, Umee is ranked 12th in the top projects on Crew3. I think we’ll see even more recognition from users of this platform in the future.
Conclusions
In my opinion, Umee is a very ambitious and strong project that is still in its development phase. Projects like this are still scarce, and Umee is probably the best in the business. Yes, it’s too early to talk about any significant successes of the project, but again, this is due to the fact that the project in my opinion only starts its path. Among the objective pluses of Umee is a strong marketing team that effectively promotes the Umee brand on social media. On top of that, the community connection and various social media activities will make Umee an even bigger success. Our task is to help the project develop and together we will go towards that success!
Website | Discord | Twitter | Telegram | Reddit | Youtube | Blog
