How Can HR Leaders Leverage The Metaverse?
A study of 1,500 employees and 1,500 employers in the U.S. conducted by ExpressVPN indicates that “nearly 3 in 5 employees and 4 in 5 employers are interested in an immersive workforce.” Their research also indicates that “66 percent of employers are excited about the metaverse, and 46 percent of employees share the same excitement.”
In November 2021, Lenovo conducted a survey of 7,500 working adults in the United States, the United Kingdom, Brazil, Singapore, China, and Japan, finding that nearly half (44%) of employees are willing to work in the metaverse which presents a new opportunity for businesses.
3 Things Before You Proceed:
1. The rate of adoption will be crucial. Large businesses will need to move quickly to stay up with metaverse technologies. Otherwise, they risk being outmaneuvered in the race for talent by more nimble rivals.
2. Metaverse should be used as a tool for employee engagement not for management and control.
3. Metaverse-based work needs to be in line with the virtual experiences that employees, especially younger ones, have grown accustomed to receiving from technology in their daily lives as consumers and gamers.
Companies using metaverse for recruitment and employee engagement
https://www.metaverse911.rs/metaverse-use-case#Talent-HR
Some major companies are already investing in and exploring the potential that the metaverse offers.
Fidelity Investments putting on an event in the metaverse.
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KPMG building an innovation hub in virtual reality, where it’s providing its partners with an opportunity to experience the metaverse firsthand.
Accenture and Siemens have already found use-cases by setting up virtual offices, virtual recruitment fairs, and even virtual retreats.
Infosys also held its flagship program for children of ‘Infoscions’ entirely in the Meta world. Over 100,000 participants engaged in a fun-filled space that had live workshops, virtual games, live shows, virtual tours, etc.
How HR Leaders Can Handle the Hybrid or Remote Work Trends through the Metaverse
54% of employees feel unengaged at work.
17% of employees are considered “actively disengaged.”
Metaverse training can boost employee engagement by creating a memorable, immersive, captivating learning environment that allows employees to learn and develop at a pace that is conducive to the always-on, hybrid world we live in.
With the shift to remote working during the pandemic, keeping employees engaged has become a top challenge for many companies. You can’t keep 20 people engaged in the flat 2-D environment of a video call; some people don’t like appearing on camera; you’re not simulating a real-life scenario. That is why companies are turning to metaverse-based platforms.”
Employee engagement is vital to productivity and healthy culture. Yet, unfortunately, many organizations struggle to energize and engage their workforce.
Metaverse For Recruitment
The metaverse’s integration will help HR attract new-generation personnel who are more interested in unique experiences and possibilities that are suited for the future. As a result, HR can keep up with global recruiters for large corporations.
