Apple presentation through the eyes of a designer
On 07.09.2022, the long-awaited Apple presentation took place.
iPhone 14 (iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max), Apple Watch Series 8, Apple Watch SE 2nd generation and the brand new Apple Watch Ultra and AirPods Pro 2nd generation were presented.
Many people saw the presentation, so I won’t dwell on that. Let’s look at the presentation through the designer’s eyes.
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The presentation started with a spectacular animation. Animation is a trend in 2022 and there is enough motion to capture the user’s attention.
Products are showcased on a white and black background, which allows the user to focus maximum attention on the product and not be distracted by the background, and consider all the details of the product.
The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real-time to show important alerts, notifications, and activities like Maps, Music, timers, Live Activities, battery levels, Face ID, and more. It also maintains an active state to give users easier access to controls with a simple tap-and-hold gesture. It’s a very interesting trick that makes you forget that the Dynamic Island’s primary function is to hide something. Instead, the cutout becomes yet another app or widget to interact with. Our company will develop mobile applications with the new features in mind.
🟪Various shades of purple dominate the presentation, and this is a clear reference to Pantone’s Color 2022–17–3938 Very Peri
The other 2 Panton 2022 colors used in the Apple Watch presentation are Freedom Blue and Energizing Yellow💙💛
In conclusion, the presentation turned out to be stylish and not overloaded with unnecessary elements and at the same time rather bright and catchy. As a designer, I always look at the work of the best and am inspired by them.
#iphone14 #apple #appleevent #ios #technology #design #uiuxdesign
