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Bakery Election
It’s obvious that deals like this are prepared for at least several months, but there is something symbolic in the fact that the announcement of the agreement came a week and a half after the outbreak of the war in Iran, when it was already clear that this wasn’t a quick strike and that it would bring serious negative consequences for the global economy.
Two global giants from the bakery and pastry industry — Puratos and Dawn Foods — announced their merger, or more precisely, the takeover of Dawn Foods by Puratos.
If the names of these global champions don’t mean anything to you, that’s perfectly normal. These companies don’t operate in the consumer market. They are suppliers of products for the baking and confectionery industry**.
And despite appearances, these unknown companies decide what kind of bread you eat.
If not today, then very soon.
We’re not yet at the ideal state that capitalism / the free market strives for, but everything is moving in the right direction — and war and crisis act as catalysts.
In such situations, small companies collapse first, while large ones grow by taking over failing businesses.
I wrote about a similar mechanism recently when discussing the chain Mixue.
