Reflection
Well, it wasn’t as hard as expected since we have zero knowledge about online publishing and editing, especially when it comes to Instagram (which is the platform that we ended up choosing). We are so used to being on Instagram to browse through news feeds and posts pictrues that we like rather than posting informative videos. We learned a lot as an individual and as a whole in terms of group work, research, editing, observing and understanding skills. First, we work well as a group together and we helped each other out so we would all be on the same page. We did research individually as we had already divided the parts that we chose to provide a better argument when writing the blog posts and essay. Instagram has been growing huge since 2011 and it is still growing. Just have a look at Estee Lauder, the worldwide known beauty brand had chosen Kendall Jenner, a reality star-turned-model with millions of followers on Instagram to be its global ambassador. Normally, thie higher the demand, the lower the value; the lower the supply, the higher the value, but this obviously does not apply to Instagram. It is known that the social media savvy Kim Kardashian West is paid with 6 figures for a single post on Instagram. The fee per post is usually highly dependent on the audience the brand wishes to reach and the platform on which the blogger if publishing. It is surprising to see how Instagram users are still demanding for more makeup tutorials or beauty hacks videos event hough the platform overflows with videos that are 95% similar.
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With the constraints and affordances that Instagram have, we managed to produced a very amateur makeup tutorial and the process was a lot of fun. We learned how publishing can be influential and also a career, and we have more to learn about network media.
