7 Copywriting Tips for Tech Marketers!
Copywriting is basic art to be mastered by all marketers, even businessmen, and business graduates. It could be an exercise that has to be practiced every day.
We get to know a new app or a new technology on a daily basis. Now selling those apps and technology is easy only when your audience is of sound technical knowledge. Though there are customers who know more about a gadget than that of the sales representative and the count is rapidly increasing (thanks to Social Media and Google), it is still the job of a marketer to make the end-customers feel excited about the updated version of a tech product/ service.
And when you are a technical copywriter it is important that you know a few tricks to enhance your client’s business or even yours!
Tips and tricks for Tech Marketers:
- Speak Human rather than Technology:
Remember you are a marketer first then a techie. Let’s say your niche is to cover B2B technical service providers — you write content for a business, but the business owner would want something attractive and catchy for their audience. Giving a human element to connect with the users could give you an edge.
2. Replicate Speech patterns:
Using speech patterns and appropriate punctuation in your copy is very essential to make your tech product/service sellable. The patterns could be personalized and it plays a major part when it comes to copywriting.
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3. Short sentences and short words:
When you write a copy for tech-based products it is important to avoid too many jargon as it could affect the response of the potential clients to your call to action (CTA). The objective of a copy is to increase the content appeal rather than stuff too much information in the copy.
4. Being Graphic:
An image works wonders, thereby you could avoid long, descriptive sentences in your copy. A graphic design with short word tags is one effective way that a copy could work for the tech industry. Ignoring the visual representation of a tech product/service is a grave mistake that a technical copywriter should avoid.
5. Finding a balance:
It is important to find a balance between funny and factual when it comes to technical copy. FMCG is the most common place where you could be witty and get away with it. But having too much fun with words when it comes to a technical copy could backfire.
6. Sticking to the point:
A copy is a short description that induces the end customers to get converted as potential clients for the long term. So it is essential to know that blogging is different from copywriting. Be very concise and exciting at the same time. And also be current and relevant to the customer changing needs.
7. Benefits, not features:
Marketers should know when to be descriptive and concise respectively. Features should be elaborately explained in a blog, not a copy. A copy is to make the customers buy and we gotta talk about how beneficial the product/service is for them. Remember! A customer looks for features when he/she is in the initial stages of the sales funnel but when it comes to the tip, it is all about an appropriate Call to Action (CTA) to close the sale.
These are the seven tips that you as a marketer should keep in mind while writing a copy for your clients either they come under a B2B concern or a B2C concern. Find your niche and research what market you are focusing on before you plug in your laptops. Happy Writing!
