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Saige Lam

Saige Lam

Shaping Transparency: A UX Prototype for Carousell Profile Design

2 min readJul 26, 2024
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Wireframe and Prototype (Image from Pexels)

In my previous research “Safeguarding Transactions: A UX Analysis of Carousell’s Reliability”, conducted with a team, we explored ways to enhance the overall trustworthiness and credibility of the Carousell platform. Key findings highlighted the need for more transparent user profiles, including verifiable performance metrics and identity confirmation, to help buyers and sellers make informed decisions and engage in secure transactions.

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Building on this foundational research, I’ve now developed an interactive prototype as a solo project, focusing on enhancing the transparency and reliability of user profiles. This prototype aims to strengthen trust and credibility for buyers and sellers through thoughtful profile elements, including:

  • A dashboard of performance metrics such as number of deals, attendance rate, reply rate, and satisfaction rate. This allows users to quickly assess the track record and trustworthiness of their potential transaction partners.
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My first paper wireframe. Cleared the path through a messy start.
  • An identity verification process that requires users to scan their ID card or passport. This helps minimize fraudulent accounts and scams, further enhancing the overall transparency and security of the Carousell marketplace.
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My second piece.
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A screenshot of my very first prototyping experiment.

By shaping a more transparent user profile experience with these key features, Carousell can empower its community to engage in secure and confident transactions. Explore the prototype and share your feedback on how we can cultivate trust within the Carousell platform.

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My first prototype design to enhance Carousell’s user profile.

(This is an independent prototype project I have undertaken to explore ways of enhancing authenticity and reliability in the Carousell app experience. It is not affiliated with Carousell the company. I welcome any feedback as I work to improve trust through user-centered design.)

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