Example of Emotional Storytelling in Ad Copy
Storytelling in ads can be tricky. But I have a sample approved by my copy club.
It was hard to find a relatable story for ad copy in my early days of copywriting.
The phrase “live the life of your customer” didn’t come easy to me.
To solve the mystery, I documented my day and asked some friends if they could relate to the activities described.
Their answer was affirmative.
So, I wrote a sample copy that was approved by my mentors, taking inspiration from the draft I shared with my friends.
If you face similar struggles, read on.
Sara was unwilling to get on the bus.
It is like this every morning.
She would wake up happy to get dressed, but getting her on the bus would be a chore.
The driver and other students would do their best to cheer her on so she could hop on.
But she would stand at the door crying her eyes out.
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Unsure of what the issue could be, as she enjoys herself thoroughly in class.
I discussed this with my friend Kate — a child’s specialist.
She asked me to observe Sara while travelling in our car.
This was a weird suggestion, as I never witnessed her crying or getting uncomfortable.
But I noticed she would never leave her favourite toy while we were on the road.
She would not even look out the window to watch the birds or the sky.
I felt uncomfortable sharing this with my friend.
It made me feel like I was not performing my duty as a mother.
But what she explained made me feel even worse and was a blow to my perfect mom image.
She disclosed that Sara has Amaxophobia — an irrational fear of riding a bus or a car.
What’s more surprising is that she inherited it from me.
I never cried on the way to school. But I was scared of driving all my life.
If your child has Amaxophobia, Kate is hosting an in-person workshop on 11 August to educate parents on how to help their kids work through this fear.
Grab your tickets, as seats are limited due to space constraints.
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