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SamreenRaza

SamreenRaza

Design Principles for An EdTech Platform

2 min readMar 2, 2025

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Design Scenario:

You are a product designer at an EdTech platform. You have to formulate the Design Principles that will guide decision-making and minimize conflicts across different projects, especially as the company grows. These principles may overlap with UI guidelines, heuristics, or visual design standards, but overall these should be distinct.

Solution:

I decided to formulate Design Principles for the EdTech ‘Coursera’ for the desktop medium. These Design Principles are high-level guidelines that intend to encourage input from diverse backgrounds while creating restraint which, I feel, is essential for creative processes.

I have omitted specific UX, UI guidelines because to me these can be another sub-set. The text and graphics are balanced to create engagement. All images are in the public domain with CC0 license (not requiring attribution).

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The do’s and don’t provide examples of application scenarios. The presentation deck is meant to be minimal and print-efficient.

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Project presentation : View the original presentation on the website.

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