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Global Network

3 min readAug 24, 2015

Varnelis and Lovink offer two very different perspectives of the impact of the era of

global networks.

Varnelis (1) is largely positive about the impact of global networks, but recognises

some of the negatives as well. Its impact can lead to never being away from work due

to the smartphone access to messages and email anytime, anywhere. However, he sees

negatives such as these and the loss of opportunities for solitude as something to be

managed. The benefit of a network age, a “universal converged netwrork”, “where

connection is more important than division”, overrides the negatives.

Lovink sounds as disconsolate as his view is of the impact of global networks — his

voice mimicking the drone-like automaton some of his criticism implies.(2). The

society he sees emerging from the electronic network age is bleak, shallow and

distracted by the meaningless. A life where there is “no identity without activity”.

One of the key points of difference between the two views is in the value of solitude.

Lovink sees the traditional value of solitude where one explores the inner self,

reflecting on our internal motivations, values and ideals which in turn drive out

external actions. He sees the network age as replacing that with a new form of

solitude — alone with your screen. This leads to a life that is just a series of things

generated by clicks and likes. An existence without context, condemned to the

present, generating no dreams.

Varnelis recognises the loss of true solitude in the network age but doesn’t see it as

something that undermines its overall positive impact. He sees the possibility for

connection instead of division the driver for better societies. He recognises that while

“Alienation may be disappearing, so is solitude.”, suggesting that the young aren’t too

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fussed by it: “Still, laments for the solitary self are relatively rare and whereas a

demand for authentic existence was prevalent among the young in modernity and

postmodernity, such complaints are rarely heard from the young today.”.

Lovink, however, does see a way to maintain individuality in the network age — “stop

searching; start questioning”. (3)

I am more optimistic than pessimistic about the network age. The benefits as Varnelis

details, for connection and reducing alienation are seen in many ways in our daily

lives. My grandmother alone in her flat without seeing anyone for days on end has

now joined Facebook to connect with her grandchildren and this has led to more visits

as the grandchildren realise what they are missing from not talking with her. The

parents had been at them to see their grandmother more often for years to no avail.

The connection they made on their own terms in their own way has led to stronger

relationships and more human interaction for an older woman living alone.

The issue of having the space to explore one’s inner self and find the driving factor

for actions in the external world is a significant one in the network age especially for

children born into the age who know nothing else. This is something that needs to be

consciously addressed in parenting, schooling and reinforced in workplaces. There no

doubt is a health impact occurring from interrupted and chaotic sleep patterns

associated with always being connected to the internet. It is critical we address this

and find ways to stay healthy and connected.

References

1. http://varnelis.net/network_culture/introduction

2. https://www.youtube.com/watch?v=wdr6dVKdDAQ

3.http://computationalculture.net/review/review_of_networks_without_a_cause

Selina Ng
Selina Ng

Written by Selina Ng

Second year student of Media & Com ☺ Graphic Design etc.