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Dear Video Platforms, Let the Song Start First!
These days, video platforms seem to have become unofficial brand ambassadors for the advertising industry. Sometimes, they feel less like places to watch videos and more like full-time “advertisement broadcasting services.”
Now, to be fair, a platform carrying an enormous amount of content has to make money somehow. Running such a massive service obviously comes with massive costs.
But there is a small difference between making money and going a little too far with it.
Just look at the tragedy of an ordinary person who relies on video platforms to listen to music.
You are in a good mood. You feel like listening to one of your favourite songs.
You tap the video, and your brain starts preparing for those first few seconds of the song. You can almost hear the opening melody in your head.
You think, “Here we go… the song is finally about to start.”
And then, suddenly, your ears are attacked by:
“I just need one hour of your time…”
That’s it.
The mood is dead.
It is like someone putting a spoonful of sourness into your perfectly good cup of tea.









