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Book Launch Basics
Every author should know
Kudos to you for finishing your book! It’s a huge effort that should be celebrated for sure, but don’t celebrate too much. There’s still work to be done.
Here’s the thing about publishing: sales don’t just happen. You have to market your book, and that starts with a launch.
Start Early
The biggest mistake you can make when coordinating your book launch is waiting too long. The day you send your book to print is too late. The best book launches start weeks or even months before your book hits the shelves.
Think about it. There are dozens of moving parts to coordinate and leaving them until the last minute is a recipe for disaster. Instead, give you and your team plenty of time, and you’ll enjoy a profitable, stress-free launch.
Outsource
Now is not the time to DIY it. You have enough on your plate, just trying to get the book ready for publication, so let someone else handle the details. If you already have a project manager, this is a great time to put her to work. If you have a VA who can step into the role and help coordinate the rest of the team, that’s workable as well. But either way, start putting your task list together and get them scheduled:
