Customer Churn Analysis and Prediction IN TELECOM Company (Part 1 — Data Cleaning)

This part covers the introduction to the telecom industry, the importance of the customer churn analysis, and the specifications of the dataset, along with procedures for cleaning the data.

1. INTRODUCTION

The telecommunications industry conducts many activities related to the transmission of data over distances. This can include everything from traditional telephone networks to more modern technologies like mobile phones, the internet, and much more. Telecommunications services are essential for modern society, as they provide people convenience to communicate with each other regardless of location, and which turn makes people’s daily life activities dependent on it. This has led to the advancement of technologies designed to facilitate high speed internet like 5G and its related services. The industry has seen significant growth in recent years, as people have become reliant on telecommunications services.

However, with that this has also increased competition between companies, as they seek to provide the best array of services at the lowest cost. Which leads to customers being churn out from the company. Customer churn refers to customers who unsubscribe to a company’s services or stop transacting for any reason. Since acquiring new customers is five to ten times costly than retaining existing customers. So, it is a huge problem that is being faced by telecommunication companies across the globe due to huge…