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90% of Founders Have This Research Problem
Whether you’re trying to find an idea to build or already have one and want to validate it, don’t make this mistake.
One of the most useless pieces of advice you’ll find on the internet is:
“Go to Google and search site:reddit.com "is there a tool" or site:reddit.com "wish there was" followed by your niche keyword.”
If you want to do it this way, you’re better off asking an AI assistant like ChatGPT to help you search through Reddit. At least it can go through the results much faster than you can.
But this still isn’t market research.
Reddit receives over 1.2 million new posts and roughly 9.7 million comments every single day.
Think about what that means.
When you search Google for a few specific phrases, you’re only seeing a tiny fraction of what people are actually saying on Reddit.
And you have no idea whether the posts you actually need have been surfaced or not.
You don’t know:
- How many relevant posts exist that you never saw.
- Whether the posts you found are representative of the larger group.
- Whether the problem is genuinely common or just one person ranting.
