From Zero to 80+ Clients across the globe, including 9+ Unicorns.
For the past 8 years, we’ve never really shared how we got our first client. In this part of our journey, we want to open up about those early, uncertain days.
Client acquisition was never easy, especially for a team from a design and development background, not sales. We tried everything: cold emails, referrals, networking… but most of the time, it led to silence — or a polite “Not right now” or “We’re tied up with other vendors.”
Weeks, even months, went by with no replies. It was mentally exhausting. We kept questioning ourselves:
- Are we doing something wrong?
- Is this the right approach?
- Should we hire someone who’s good at sales?
There were moments when we seriously thought about giving up and returning to our old jobs. But thankfully, we had one thing going for us — we had saved up enough from previous contract work to build a six-month runway. That gave us just enough time and space to keep trying.
The Turning Point: February 2018
I still remember our meeting with a potential client in the automotive space. It didn’t go as planned — I stumbled through the pitch, made a few mistakes, and honestly thought we had lost the opportunity.
But towards the end, he said something that stayed with us:
“You’re a young team with a clear passion for your work. Let’s start with a proof of concept — if that goes well, we’ll take the next step.”
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We might have fumbled the pitch, but when it came to execution, we delivered. A week later, the POC was ready.
That client was Ather Energy, a pioneering Indian EV company known for building smart, high-performance electric scooters with a strong focus on design, technology, and innovation.
The POC became a project. The project evolved into a long-standing partnership — one that continues to this day.
Where We Are Now
The game stays the same, but our relentless drive for success and constantly evolving sales strategies have brought us year after year to where we are today:
Partnering with unicorns and IPO-bound leaders like Ather Energy, Titan, Flipkart, Acko, MediAssist, Airtel, Perfios, Razorpay, Infra.Market and several global startups.
Yet, our hunger to learn — especially on the sales front — remains as strong as ever.
From uncertain beginnings to global partnerships — we’ve grown, adapted, and delivered.
And we’re just getting started. Let’s build the future — together.
