Content Creation

Lessons learned and still learning

Creating videos, photo edits, and more can be fun. When the brand you are creating aligns with your values, aesthetic, and messaging it is natural. Marketing to get your content out to a larger audience has been a trial by error process. With mostly organic web traffic, it has been useful to learn SEO, ways to tag content for a larger reach, and more skills. Marketing is enjoyable when it is for a brand I believe in, and a product I stand behind. I want the right audience to see the work myself and my team have created with our hearts and souls.

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Lessons Learned

• Content creation comes naturally when it is a topic or value that you are passionate about
• Create content that helps people in some way
• Allow yourself to have blocks and then continue to create

Lessons Learning

• How to get the content out to ‘the right’ audience who will connect with the message or benefit from the product
• how to maximize SEO and organic traffic
• do not become discouraged — stay consistent in posting despite difficulties in reach

Photo Credit: pinterest