Hoyaboya
DAY 443
Japan’s local mascots number over 2,000 to 3,000, and they boast immense popularity beyond just regional PR. Particularly, “Kumamon” from Kumamoto Prefecture and “Funassyi” from Funabashi City, Chiba Prefecture, have recognition rates exceeding 90%. In 2024, characters like “Chiku-Wan” from Kumamoto Prefecture and “Unagiimo no Unamo” from Shizuoka Prefecture are gaining attention, with the Japan Local Character Association promoting the charms of various regions.
Today, I would like to introduce “Hoyaboya,” the mascot of Kesennuma City in Miyagi Prefecture, which I recently visited. Hoyaboya is actively working to promote the charm of Kesennuma City nationwide, and its adorable appearance and unique design have won the hearts of many people. Its features include a head shaped like a sea squirt and a lively expression. The character incorporates local specialties, with a sword made of saury, a belt of scallops, and a cape of shark skin. Hoyaboya participates in tourism events and local festivals, interacting with locals and tourists alike to convey the appeal of Kesennuma.
I have decided to continue writing every day.
Daiichi Shoji Co., Ltd.
Head Office: 13–1 Toinonoshita, Hiromote, Akita City, 010–0041
Warehouse: 12–2 Toinonoshita, Hiromote, Akita City, 010–0041
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Manager: Tadashi Kagabu
1976
- Company Established
2000
- Opened Store on Rakuten Market
2016
- Awarded Rakuten Shop of the Week
2023
- Awarded Rakuten Market Monthly Excellent Shop
