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Tadashi Kagabu 利部忠

Tadashi Kagabu 利部忠

Daiichi Trading Co., Ltd. CEO/1976 Company Established/ 2000 online shopping Opened Store on Rakuten/ 2023 Awarded Rakuten Market/ 2025 TOEIC score of425 points

Light in the Darkness

2 min readSep 16, 2025
This is the store’s sign

DAY 216

Everyone experiences times of difficulty. It could be related to family, friends, work, or even oneself. While sleep is often the best remedy, we can’t sleep for 24 hours straight, so I recommend this way of thinking.

Look for signs of positivity and make an effort to amplify them. Consider a half-filled bottle of water: do you see it as “only half left” or “still half remaining”? Your perspective can make all the difference.

Rakuten’s CEO, Hiroshi Mikitani, once said, “In the first month after Rakuten Ichiba launched, sales were 320,000 yen. Of that, I personally accounted for 180,000 yen. The 13 stores only sold 140,000 yen. But I chose to see it as 140,000 yen worth of sales. Then, I sought out the reasons and continued to work on increasing them.” Now, 27 years later, Rakuten boasts a global distribution of 40 trillion yen.

Finding the light in the darkness, the seeds of hope, is essential.

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Even in darkness, there is always a light

I have decided to continue writing every day.

Daiichi Shoji Co., Ltd.

Head Office: 13–1 Toinonoshita, Hiromote, Akita City, 010–0041

Warehouse: 12–2 Toinonoshita, Hiromote, Akita City, 010–0041

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Manager: Tadashi Kagabu

1976

  • Company Established

2000

  • Opened Store on Rakuten Market

2016

  • Awarded Rakuten Shop of the Week

2023

  • Awarded Rakuten Market Monthly Excellent Shop

An Online Shop Run by Japanese People

https://www.rakuten.co.jp/daiichi/

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Tadashi Kagabu 利部忠
Tadashi Kagabu 利部忠

Written by Tadashi Kagabu 利部忠

Daiichi Trading Co., Ltd. CEO/1976 Company Established/ 2000 online shopping Opened Store on Rakuten/ 2023 Awarded Rakuten Market/ 2025 TOEIC score of425 points