Light in the Darkness
DAY 216
Everyone experiences times of difficulty. It could be related to family, friends, work, or even oneself. While sleep is often the best remedy, we can’t sleep for 24 hours straight, so I recommend this way of thinking.
Look for signs of positivity and make an effort to amplify them. Consider a half-filled bottle of water: do you see it as “only half left” or “still half remaining”? Your perspective can make all the difference.
Rakuten’s CEO, Hiroshi Mikitani, once said, “In the first month after Rakuten Ichiba launched, sales were 320,000 yen. Of that, I personally accounted for 180,000 yen. The 13 stores only sold 140,000 yen. But I chose to see it as 140,000 yen worth of sales. Then, I sought out the reasons and continued to work on increasing them.” Now, 27 years later, Rakuten boasts a global distribution of 40 trillion yen.
Finding the light in the darkness, the seeds of hope, is essential.
I have decided to continue writing every day.
Daiichi Shoji Co., Ltd.
Head Office: 13–1 Toinonoshita, Hiromote, Akita City, 010–0041
Warehouse: 12–2 Toinonoshita, Hiromote, Akita City, 010–0041
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Manager: Tadashi Kagabu
1976
- Company Established
2000
- Opened Store on Rakuten Market
2016
- Awarded Rakuten Shop of the Week
2023
- Awarded Rakuten Market Monthly Excellent Shop
An Online Shop Run by Japanese People









