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The Foresight Business Has a Product Problem
🤖 AI — AI-assisted: drafted with the help of an AI system, human-reviewed. What does this mean?
In 2025, Future Today Strategy Group did something few firms with an 18-year hit product ever do voluntarily: it killed it (Future Today Strategy Group, 2026a). The Tech Trends Report, downloaded by the millions annually since 2007, was the closest thing the boutique foresight world had to a household name. FTSG retired it anyway, replacing it in 2026 with something called the Convergence Outlook — a bet that clients no longer want a list of trends, they want to know what happens when several trends collide at once (Future Today Strategy Group, 2026a, 2026b).
It’s a small move by a small firm — FTSG has, by most estimates, somewhere between 23 and 51 employees (LeadIQ, 2026; PitchBook, 2026) — but it’s worth paying attention to, because it points at a real question underneath an industry that otherwise looks frozen in amber: is the dedicated strategic-foresight consultancy, a category of firm whose entire business is telling clients what’s coming next, actually short on demand? Or has it simply never solved a product problem? The evidence available points more toward the latter than the former, though as I’ll get to, it’s a thinner case than it first appears.









