Daclaud Lee of the Arcane Foundry
My name is Daclaud Lee and I am an SEO Consultant and have been for the past 10 years at Archmore Business Web, where I help clients with on page SEO and copywriting. My role is simple. Increase visibility. Improve structure. Turn websites into assets instead of digital brochures. I also own a maker’s studio called The Arcane Foundry in Columbus, Ohio.
Early Foundations
My first job was at my parents’ restaurant. I started as a host and later became a bartender. I took bartending seriously as a trade while I was still in college working toward my degree in Digital Marketing at Franklin University.
Even back then, I knew I wanted to work with websites. I just did not know in what capacity. Design or SEO. Those were the two paths.
I eventually chose SEO.
I am not a top tier designer. I understand layout. I understand structure. I know the fundamentals. But I am not a Photoshop or Illustrator specialist. SEO was more analytical. More strategic. It fit how I think.
Early AI Adoption
I began using AI tools for work back in 2018. They were primitive compared to what exists today, but they were useful. I saw early on that AI would become leverage for people who knew how to direct it properly.
That mindset carried into everything else I do.
Real Estate Strategy
I started real estate investing before the pandemic and continued acquiring properties afterward. My strategy is straightforward. Purchase one property per year on a mortgage. Slow. Consistent. Compounding.
That approach gave me control over physical assets instead of relying entirely on digital income.
The Arcane Foundry
In 2025, I started The Arcane Foundry, a Maker’s Studio built around my interests in Fantasy, Horror, and Wargaming.
I purchased a property in an older neighborhood with a corner lot for parking. That decision was intentional. I wanted to operate a home based, appointment only business while owning the building. No rent. No landlord.
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The studio is where I host creative meetups like candle pouring and paint and sip events where customers choose a 3D printed item and paint it themselves.
I also sell products online through my own website and platforms like eBay and Etsy.
One day I may move into a larger commercial space. For now, I prefer owning the property and controlling overhead.
What Actually Happens There
The Arcane Foundry is not just candles.
I teach knife and axe throwing. I operate a mobile axe throwing setup. I run candle bar workshops. I produce and sell tabletop miniatures and 3D printed products.
I also maintain a garden on the property where I grow herbs and propagate plants for resale. I design and 3D print containers for them.
Candles and additional products were added because they made financial sense. Fantasy and horror built the theme. Revenue made it sustainable.
The Thread That Connects It All
SEO. Real estate. AI. Craftsmanship. Community events.
They are not random.
They are leverage layers.
Digital leverage through SEO.
Asset leverage through real estate.
Skill leverage through hands on trades.
Community leverage through events.
I am not hyper specialized in one narrow lane.
I am a systems thinker who builds multiple income channels and skill stacks at the same time.
Call it a Jack of all trades if you want.
I call it optionality.
